The Media Team of Indian Society for Clinical Research (ISCR) supports the society’s mission by enhancing its visibility, promoting its initiatives, and facilitating effective communication among stakeholders in the clinical research ecosystem. The team plays a pivotal role in content creation and dissemination, including newsletters, social media updates, press releases, and event summaries, to raise awareness about ISCR’s initiatives and council activities. It actively supports media coverage for conferences and initiatives, ensuring consistent messaging and outreach. A key function involves translating technical updates into engaging and accessible content for broader audiences.